Your Monthly South Walton Tourism Update

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Visit South Walton
Monthly TDT Information

Tourist Development Tax collection showed a 1,199% increase in South Walton for April 2021 compared with the previous year (statewide short-term rental ban was in effect for the entire month of April). Total collections for April 2021 were $4,931,888. When compared to pre-COVID collections (at 2% to eliminate issues of tax rate changes), April's TDT collection was a 177% increase compared to April 2019.

The Tourist Development Tax, or bed tax, is a five percent tax collected on hotels, condos and other short-term rentals. It is the best way to gauge visitation and demand trends in South Walton. The revenue supports tourism marketing and beach operations including cleaning and maintaining beaches, lifeguards, destination improvements, and preservation initiatives. 

Beach Safety Digital Campaign

As part of Walton County's commitment to beach safety, the TDC allocates funding to drive in-market awareness of the beach flag system to both visitors and locals, as well as the promotion of signups for our daily text message alerts*. For the month of May, this campaign was responsible for more than 1.3 million impressions. 

These targeted ads appear on a variety of platforms, from Facebook and Twitter to Pandora, The Weather Channel, Accuweather, SoWal.com and 30A.com. * Text "safety" to 31279 receive daily Gulf condition and beach flag updates.

COMMUNICATIONS


  • South Walton in the News
  • Press Release Round-Up
  • Free Hospitality Job Listings
  • Media Hot Leads Program
  • What's New in South Walton
  • Update Your Business Listing
  • Events Calendar 

 

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BEACH OPERATIONS


  • Beach Access Updates
  • Capital Improvements
  • Customary Use 

 

 

 

 

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MARKETING

 

  • Book>Direct Accommodations Search Engine
  • May Website Stats
  • Social in South Walton
  • Beach Safety Collateral
  • Print Publications

 

 

 

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SALES & VISITOR CENTER

 

  • Recent and Upcoming Shows
  • Visitor Center Updates
  • Merchandise Spotlight: Camden Ribbed Sweatshirt

 

 

 

 

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COVID-19 Response

The safety of Walton County remains at the forefront of our minds. We've created a COVID-19 Travel Updates page on our website to share the latest information about safely traveling to Walton County. This page is updated regularly as new information becomes available. 

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