MARKETING

• Users & Page Views: 
  
  • This month there were a total of 217,757 page views and 103,296 unique users on the website.
  • Users who visited the site in May were mostly female (62%), between the ages 55-64 (20%), and new visitors (87%). Returning visitors saw an increase compared to April, accounting for 15% of all traffic to the website.
  • The number of sessions on the website increased in May (14%), as did the number of unique users (12%). 
  • Most of the traffic to the website in May came from organic search (34%), paid search (23%), and direct (14%). 
• Devices:
  • Consistent with previous months, mobile devices were the primary driver of traffic to the website, making up 67% of total sessions. While mobile devices brought in the most sessions, desktops continued to account for the most engagement in average session duration (1:42), the highest number of pages per session (2.3), and the lowest bounce rate (52%).
• Geography:
  • Top Cities: Atlanta, Dallas-Ft. Worth, Houston, Nashville and Mobile-Pensacola.
  • In May, users from Texas, Georgia and Florida were responsible for the most sessions.
• Most viewed pages:
  • The most viewed pages on the site in May were the Home page, Miramar Beach neighborhood page, and the Beach Safety page.
  • Of the top 10  most viewed pages, the Travel Guides page (1:53) and the Blue Mountain Beach neighborhood page (1:36) had the longest average time on page.
• Online Visitor Guide Data:
  
  • Travel Guide page views saw a decrease in May and the average time on page decreased to 1:18.
  • In May, there were a total of 1,046 Visitor Guide requests. 

 

Social in South Walton:

Through our targeted approach, we are able to share the destination’s story and network to specifically targeted markets, while providing informational and inspirational content to motivate future visitation.

Check out some of the highlights from our channels from this season:

• Facebook:
  • Total Followers: 323,567
  • Total Monthly Impressions: 5,113,137
  • Total Monthly Reach: 1,444,851
  • Top Performing Post: 
    • Impressions: 30,400

• Twitter:
  • • Total Followers: 16.7K
    • Total Monthly Impressions: 278,000
    • Profile Visits: 3,677
    • Content Shares/Mentions: 88/194
• Instagram:
  • • Followers: 48,862
    • Total Monthly Organic Impressions: 215,873
    • Total Monthly Engagement: 13,915
    • Total Monthly Organic Reach: 201,811
    • Top Performing Post:
      • Reach: 10,208

Tik Tok: While we continue to grow our followers, we have the ability to share everything the destination has to offer, including state parks, business spotlights and inspirational beach content.

• • • Followers: 600
    • Video Views: 7,383
    • Video Shares: 97
    • Top Performing Post: North Beach Social

• Don’t forget to tag us (#SouthWalton and @SouthWalton) in all social media posts! Not only does this improve engagement, but also allows our social team to stay connected to you and your business's news. 

South Walton would love to help share your story! For any social media inquiries, please reach out to Catie Feeney, Social Media Specialist at catie@visitsouthwalton.com and be sure to follow our social platforms!

 

Beach Safety Collateral:

The safety of South Walton's beachgoers is a priority. In addition to funding the South Walton Fire District's beach safety lifeguards, the TDC shares beach safety information in a variety of ways, including beach safety flags at our beach access points, printed materials (like our beach guides, specialty guides/magazines, coasters at local restaurants and beach flag magnets), beach condition text messages and in-person interactions with beachgoers through our Beach Ambassador and Volunteer Beach Ambassador programs.

If you'd like any printed materials to share with your guests, please contact Lisa Foster, industry relations specialist, at Lisa@visitsouthwalton.com or (850) 333-2728. We'd be more than happy to deliver these items to you or arrange a pickup at the Visitor Center, which is open seven days a week, 8 a.m. to 4:30 p.m.

• CLICK HERE to download our beach safety poster to print on your own.
• CLICK HERE to view our online beach guide.
• For current beach conditions and flag updates, text "FLAG" to 31279*
• *South Walton Beach Conditions: Message and Data Rates May Apply. Periodic Messaging. For help, text HELP, text STOP to end.

 

Print Publications:

Visit South Walton is proud to offer a family of publications including VISIT, STAY, PERFECT, FOREVER, EXPLORE and SAVOR. CLICK HERE to see online versions of each guide. 

• VISIT is a revamped version of our Visitor Guide, complete with features on the South Walton culinary scene, lifestyle, events and outdoor exploration.
• STAY showcases our diverse collection of accommodations, in addition to annual events and the different ways you can "stay" in South Walton.
• PERFECT celebrates the businesses and events that were honored as our 2021 Perfect in South Walton Award winners. 
• FOREVER is your guide to weddings in South Walton. Learn about the variety of venues available and all of the ways you can create lasting memories on your big day. 
• EXPLORE is exactly what you need to get out and discover South Walton's abundance of natural beauty, outdoor activities, live music and dynamic arts and culture scenes. 
• SAVOR is our spotlight on all things culinary in South Walton, from waterfront and fine dining to coastal casual eats and full restaurant listings. 

 

  

We'd love for you to share these free guides with your guests. Please contact Industry Relations Specialist Lisa Foster at Lisa@visitsouthwalton.com or (850) 333-2728 to place an order and make arrangements for either pick up at the Visitor Center or delivery to your office or vacation rental.

 

CONTACT US

Visit South Walton 25777 US Hwy 331 S | Santa Rosa Beach, FL 32459 VisitSouthWalton.com | (850) 267-1216