MARKETING
Book>Direct Accommodations Search Engine:
The Walton County Tourism Department has partnered with Book>Direct to provide accommodation partners with the ability to display real-time rates and availability on visitsouthwalton.com. We especially would like all bed tax collectors to review their rental property listing(s) to ensure we have the most current details in our database.
To view the Book>Direct user interface and its functionality, please visit the STAY page of our website. If you need more information about Book>Direct or signing up as a Walton County accommodations partner, please contact Darrelesha Kelly, database specialist, at Darrelesha@WCFLTourism.com or (850) 267-1216.
March Website Stats
Users & Page Views:
- The number of sessions on the website increased in March.
- There were 399,695 pageviews and 208,206 new users on the website in March.
- Users who visited the site in March were mostly female (63.3%) and were over the age of 45 (63.9%).
- The traffic coming to the website in March mostly came from Paid Social, Organic Search, and Paid Search which combined to account for 60.6% off all traffic coming to the site.
- Eight of the top nine traffic sources increased in March, with Email, Organic Social, and Paid Social experiencing the largest increases.
Devices:
- Mobile devices were the primary driver of traffic to the website, making up 78% of total sessions. Desktops continued to account for the most engagement in average engagement duration (1:19), the highest number of pages per session (2.1), and the highest engagement rate (61.7%).
Geography:
- Top Cities: Chicago, Atlanta, Dallas, Houston and Miramar Beach.
- In March, users from Texas, Georgia, and Illinois were responsible for the most sessions.
Most viewed pages:
- The most viewed pages on the site in March, after the Home page, were the Beach and Bay Access Locations page, the Spring Events page, and the Where Chefs Eat When They Are Off The Clock blog.
- Of the top 10 most viewed pages, the Beach and Bay Access Locations page (0:45) and the Miramar Beach Neighborhood page (0:27) had the longest average engagement duration.
Online Visitor Guide Data:
- Travel Guide pageviews were up in March, as they increased by 47.2% from their mark in February. Engagements on the Travel Guide page were down as Average Engagement Duration and Engagement Rate both decreased.
- In March, there were a total of 323 Visitor Guide requests, which is 78 more than there were in February.
March Social Media Stats:
Visit South Walton
- Total Followers – 330,480
- Total Monthly Reach – 2,401,802
- Total Monthly Engagements – 99,748
- Total Monthly Post Reactions – 7,946
- Total Monthly Link Clicks – 64
- Top Performing Post – Visit South Walton
- Content: “PSA: You need to see the sights of Seagrove 👀 #SundaySunset”
- Impressions: 17,567
- Twitter/X
- Total Followers – 18,211
- Total Monthly Impressions – 34,961
- Total Monthly Engagements – 1,344
- Total Monthly Retweets – 112
- Total Monthly Mentions – 22
- Top Tweet – South Walton on Twitter / X
- Content: “this is a #BlueMountainBeach appreciation post 💙”
- Engagement Rate: 8.24%
- Instagram
- Followers – 59,160
- Post Impressions – 2,589,977
- Total Monthly Engagement – 5,231
- Total Monthly Organic Reach – 717,169
- Top Performing Post – South Walton on Instagram: "#SouthWalton spring vibes: now loading ⏳"
- Content: “#SouthWalton spring vibes: now loading ⏳”
- Reach: 10,461
- LinkedIn
- Followers – 1,553
- Post Reactions – 87
- Top Performing Post – https://www.linkedin.com/feed/update/urn:li:share:7174042239742947328/
- Content: “Every meeting has a different purpose and personality – and a big part of what makes #SouthWalton such a special destination is the ability to suit the unique needs of any group! Discover your ideal event space and start planning your next group meeting ⬇️ Visit South Walton | Meetings + Conferences #meetings #eventprofs #meetingprofs #meetingplanners #eventplanning”
- Reactions: 13
Walton County Tourism
- Total Followers – 224
- Total Monthly Reach – 6,252
- Total Monthly Engagements – 1,651
- Total Monthly Post Reactions – 258
- Total Monthly Link Clicks – 13
- Top Performing Post – Walton County Tourism
- Content: “🐻🎥We are excited to announce our collaboration with The Paper Bear! The upcoming film, a blend of environmental stewardship and artistic storytelling, aims to spotlight the rich biodiversity of the Florida Panhandle, with #WaltonCounty at the heart of it all. We envision this project as a catalyst for sustainable tourism, promoting a deeper appreciation for nature and encouraging visitors to engage in responsible tourism activities that minimize environmental impact. This partnership is a testament to our shared values and commitment to preserving the natural beauty and biodiversity of Walton County. Learn more: https://ow.ly/uL2h50QWUVT”
- Impressions: 4,556
- LinkedIn
- Followers – 224
- Post Reactions – 123
- Top Performing Post – https://www.linkedin.com/feed/update/urn:li:share:7173770189669335040/
- Content: “✨ We're shining a spotlight on Stacey Brady – the winner of the 2024 annual Van Ness Butler Jr. Hospitality Award! As the director of marketing and communications for Grand Boulevard at Sandestin, Brady has helped create several charitable events like South Walton Beaches Wine & Food Festival and Festival of Trees. Also, she has assisted in obtaining financial support for several non-profit organizations benefiting area charities. Learn more about her well-deserved recognition: Visit South Walton, FL ”
- Reactions: 26
Authentic Walton
- Total Followers – 3,372
- Total Monthly Reach – 22,058
- Total Monthly Engagements – 1,136
- Total Monthly Post Reactions – 343
- Total Monthly Link Clicks – 28
- Top Performing Post – Authentic Walton
- Content: “Dive into a world of imagination this #ReadAcrossAmericaDay at the Walton-DeFuniak Library, where every page holds a new adventure. 📖📸: @robertnehin on Instagram”
- Impressions: 10,007
- Instagram
- Followers – 332
- Post Impressions – 1,502
- Total Monthly Engagement – 53
- Total Monthly Organic Reach – 379
- Top Performing Post – Authentic Walton on Instagram: "There's always more to explore at #MorrisonSprings! 🤿 #DYK? Morrison Springs produces roughly 48 million gallons of cool water every day, with ice-cold water rising from a below-ground aquifer through three underground chambers. The deepest cavity is nearly 300 feet below the surface, above an even larger, lower cavern, the size of which remains unknown. 👀"
- Content: “There's always more to explore at #MorrisonSprings! 🤿 #DYK? Morrison Springs produces roughly 48 million gallons of cool water every day, with ice-cold water rising from a below-ground aquifer through three underground chambers. The deepest cavity is nearly 300 feet below the surface, above an even larger, lower cavern, the size of which remains unknown. 👀”
- Reach: 288
Social in Walton County:
Through our targeted approach, we can share the destination’s story and network to specifically targeted markets, while providing informational and inspirational content to motivate future visitation.
Check out some of the highlights from our channels:
Don’t Forget to Tag Us:
#SouthWalton @SouthWalton and #Authentic Walton @AuthenticWalton in all social media posts! Not only does this improve engagement, but it also allows our social team to stay connected to you and your business' news.
Beach Safety Toolkit and Promotional Items:
The safety of Walton County's beachgoers is a priority. In addition to funding the South Walton Fire District's beach lifeguards, the Walton County Tourism Department shares beach safety information in a variety of ways, including beach flags and signs at our beach access points, printed materials (like our beach guides and maps, travel guides, coasters at local restaurants, beach flag magnets, stickers and window clings), beach condition text messages, social media posts, and radio ads.
There is a Beach Safety Toolkit page on our website, where partners and local businesses can download a variety of useful information related to beach safety or schedule a delivery or pickup of promo items.
If you'd like any printed beach safety materials to share with your guests or customers, please contact Lisa Foster, industry relations specialist, at Lisa@WCFLTourism.com or (850) 333-2728. We can make arrangements for you to pick them up at the Visitor Center, which is open seven days a week, 8 a.m. to 4:30 p.m. *We have beach flag safety coasters in stock now!*
For current beach conditions and flag updates, text "FLAG" to 31279*
*South Walton Beach Conditions: Message and Data Rates May Apply. Periodic Messaging. For help, text HELP, text STOP to end.
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