The goal of the sales team is to generate new business opportunities and build awareness of Walton County as a destination for the meetings and conventions, incentives, weddings, and consumer travel markets. We aim to be a trusted source of information while inspiring group travel to Walton County.

Recent Industry Events:

Meeting Planner Event in Dallas, Jan. 18 
The Group Sales team recently hosted a meeting planner event in Texas where we brought a taste of Walton County to downtown Dallas. Two of our local chefs created amazing culinary experiences for the attendees, three pieces of art created by local artists were showcased to highlight our thriving art scene, and several meetings' partners participated in the event by either attending and having an opportunity to present their venues or by donating overnight stays for giveaways. Eighteen Dallas-based meeting planners enjoyed interacting with our partners and ambassadors while they learned about Walton County.
WCT Group Sales Team's set-up at meeting planner event in Dallas.
Attendees of the meeting planner event enjoy a taste of Walton County in downtown Dallas.
Independent Planner Education Conference in Greenville, S.C., Jan. 21-23
This conference is produced exclusively for independent meeting planners not associated with third party organizations such like Helms Briscoe, Conference Direct, etc. The event included two productive days of pre-scheduled one-on-one appointments with qualified meeting planners from across the United States and industry related education presentations from inspiring speakers. We had 19 appointments at this show and four RFPs are anticipated from this event so far.
WCT Group Sales Team's table at the Independent Planner Education Conference in Greenville, S.C.
Visitor Center Updates:
The visitor center staff welcomed 1,727 people during the month of January and sold $15,980 in branded merchandise. Our featured item for February is the Fleece Pants.
Fleece Pants:
Wear separately or pair with our Independent Trading Company Crewnecks, Hoodies, or Full-Zips. Our new fleece pants are cuffed at the ankles and have two front pockets and one back pocket. They are embroidered with our South Walton Florida logo in white on the left hip. Made of 80% cotton and 20% polyester. Sizes are available in XS-XL and colors come in Sandstone, Light Blue, Seafoam, Blue Jean, and Crunchberry. Purchase yours today for $26 HERE.  

Colors from left: Sandstone, Light Blue, Seafoam, Blue Jean, and Crunchberry.