The goal of the sales team is to generate new business opportunities and build awareness of South Walton as a destination for the meetings and conventions, incentives, weddings, and consumer travel markets. We aim to be a trusted source of information while inspiring group travel to South Walton.

Recent Industry Events:

Diving Equipment & Marketing Association's annual tradeshow, Nov. 14-17, in New Orleans

Walton County Tourism participated in the Dive Equipment & Marketing Association’s Annual Tradeshow, Nov. 14-17 in New Orleans. This was a first-time event and was collaboration with the Northwest Florida Beaches Council to promote diving in the region.


Upcoming Events:

Meeting Planner Event, Jan. 18
Meeting Planner event in Dallas hosted by Walton County Tourism, Jan. 18, 2024 (Please contact Karen at for more information about participating in this event if interested).
IPEC, Jan. 21-23
IPEC (Independent Planner Education Conference), January 21-23. 2023 in Greenville, S.C.
Visitor Center Updates:
The visitor center staff welcomed 1,038 people during the month of November and sold $13,004 in branded merchandise. Our featured item for December is our Comfort Colors Crewneck Sweatshirts.
Comfort Colors Crewneck Sweatshirt:
The first featured item is our Comfort Colors Crewneck Sweatshirt in soft-washed, garment-dyed fabric. Its pre-shrunk material made of 80% Cotton and 20% Polyester. Our South Walton logo is embroidered in white on the front left chest with the back blank. Sizes are available in small to 3XL. They can be purchased for $26 HERE

Colors from left: Watermelon, Blue Jean, Seafoam, Navy, Flo Blue, Chambray and Chalky Mint.

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Walton County Tourism
25777 US Hwy 331 S | Santa Rosa Beach, FL 32459 | (850) 267-1216