2024 Van Ness Butler, Jr. Hospitality Award:

Nominations for the 2024 Van Ness Butler, Jr. Hospitality Award are being accepted until 5 p.m. CDT on Monday, Oct. 16. The nomination rules and form can be found on the Van Ness Butler, Jr. Hospitality Award webpage.

The Van Ness Butler, Jr. Hospitality Award recognizes the legacy of service embodied by the Butler family, who founded the Grayton Beach Hotel and through their family’s passion, determination, and energy set the stage for the developing tourism industry. Nominees for the award are judged on their initiative, merits and innovation in achieving organizational success and on working with other community businesses or organizations to enhance Walton County’s local, national or international standing as a travel destination. Nominations are open to any person residing or working in Walton County who has been an outstanding force in promoting tourism and hospitality.

“To have my efforts recognized by the industry is one of most prideful moments of my life," said Tracy Hoft-Louthain the Director of Marketing & Communications for Newman-Dailey Resort Properties, who won the award in 2019. "I am so proud to join Van Ness Butler, Jr. who was one of the original pioneers, and all the honorees over the years to make South Walton an amazing destination for visitors and residents alike!”

The winner will be recognized in January 2024. For more information and a list of previous winners, visit or contact Industry Relations Specialist Lisa Foster at or (850) 333-2728.

2024 Perfect in Walton County Awards:
Thank you for voting for your favorites in the Perfect Awards! This very spirited competition has now concluded, and the top three winners in each category will be recognized as Diamond, Platinum or Gold winners at the Perfect in Walton County Awards presentation in January 2024. Winners will be promoted in print and online by Walton County Tourism throughout the year. For more information about the Perfect in Walton County Awards program, email or call (850) 333-2728. 
Upcoming Meeting Dates:
Oct. 31, 9 a.m.: TDC Marketing & Communications Committee, DeFuniak Springs Courthouse Board Room, 571 U.S. Hwy. 90 West, DeFuniak Springs, Fla.
Create/Update Your Business Listings:

Are you taking advantage of the free business listings on our website? Please take a moment to check your business information on our website or in the Extranet. We want to make sure we're including the most up-to-date contact details from all visitor-facing businesses throughout Walton County in our database. There is a special emphasis on updating the businesses and attractions in the northern part of the county, which are new features in our print guides and on our website.

CLICK HERE to register your business or access the partner portal, where you can review and update your company information once you're in our database. If you are a visitor-facing business in Walton County and do not have a current listing on our website, we can help you create one. Accommodation partners are listed on the Book>Direct search engine, while non-lodging businesses are listed under different categories of our Things to Do section. Please contact our Database Specialist Darrelesha Kelly at or (850) 267-1216 for assistance.

Walton County in the News:

Walton County was featured in a variety of high-profile publications recently, including Forbes. Examples of these press mentions can be found below, and a complete list is available HERE.

What's New in Walton County:

Does your business have a new menu, location/offering, event or have you recently renovated? We want to know "What's New" at your business. Please submit your details to Summer Padgett, Content and Public Relations Specialist, at or call (850) 353-3939. 

Events Calendar:

Check out our Events calendar to find out what’s happening in Walton County! If you want to share your upcoming or recurring event(s) on our calendar, we encourage you to submit your event details HERE. For more information, contact Database Specialist Darrelesha Kelly at or (850) 267-1216.

2023 Spring Visitor Tracking Report:

The latest visitor tracking report for Spring 2023 can be found on our Industry Research page.

2023-2024 School Break Calendar:

The new school break calendar can be found on our website in both PDF and Excel formats.


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Visit South Walton
25777 US Hwy 331 S | Santa Rosa Beach, FL 32459 | (850) 267-1216