MARKETING

The Telly Awards:

Walton County Tourism received a Gold Telly Award in the Campaign: Branding – Branded Content category for the Girls Getaway in South Walton video and a Silver Telly Award in the Non-Broadcast: General – Sales category for the Where the Perfect Event Meets the Perfect Beach video. The Telly Awards showcase the best work created in television and video for all screens. The Telly Awards were founded in 1979 to honor excellence in local, regional and cable television commercials with non-broadcast video and television programming added soon after.

Book>Direct Accommodations Search Engine: 
 
The Walton County Tourism Department has partnered with Book>Direct to provide accommodation partners with the ability to display real-time rates and availability on visitsouthwalton.com. We especially would like all bed tax collectors to review their rental property listing(s) to ensure we have the most current details in our database.
 
To view the Book>Direct user interface and its functionality, please visit the STAY page of our website. If you need more information about Book>Direct or signing up as a Walton County accommodations partner, please contact Lisa Foster, industry relations specialist, at Lisa@WCFLTourism.com or (850) 333-2728.
 
July Website Stats Users & Page Views: 
  • There were 237,208 pageviews and 155,970 unique users on the website in July. 
  • Users who visited the site in July were mostly female (58.1%), between the ages 35-54 (44.3%), and new visitors (87.3%).
  • The traffic coming to the website in July mostly came from Organic Search & Display, which combined to account for 57.2% of all traffic coming to the site. 
Devices:
  • Mobile devices were the primary driver of traffic to the website, making up 73.1% of total sessions in July. Desktops continued to account for the most engagement in average engagement duration (0:47), the highest number of pages per session (1.9), and the lowest bounce rate (69.3%).
Geography:
  • Top Metros: Chicago, Atlanta, Dallas, Miramar Beach, and New Orleans. 
  • In June, users from Texas, Florida, and Georgia were responsible for the most sessions.
Most viewed pages:
Online Visitor Guide Data:
  • Travel Guide pageviews were slightly down in July. 
  • Overall, the Bounce Rate was at 76%, which is above the targeted 60% goal.
  • In July, there were a total of 197 Visitor Guide requests, which is 11 less than there were in May.
Social in Walton County:
 
Through our targeted approach, we are able to share the destination’s story and network to specifically targeted markets, while providing informational and inspirational content to motivate future visitation.
Check out some of the highlights from our channels:

 Facebook Stats:

  • Total Followers – 330,627
  • Total Monthly Reach – 2,573,615
  • Total Monthly Engagements – 105,916
  • Total Monthly Post Reactions – 95,338
  • Total Monthly Link Clicks – 202

Visit South Walton:

  • Top Performing Post HERE.
  • Content: "No words, just waves 🌊✨"
  • Impressions: 347,400

 

 Walton County Tourism:

  • Top Performing Post HERE. 
  • Content: "With Walton County approaching its bicentennial year in 2024, there's no better time to reflect on the rich history of this incredible destination! We tracked the history of the county from millions of years ago when our sugar-white sand was formed to current day: https://waltoncountyline.com/celebrating-200-years-and.../"
  • Impressions: 577

 

Twitter - Visit South Walton

  • Total Followers – 18,038
  • Total Monthly Impressions – 119,745
  • Total Monthly Engagements – 4,182
  • Total Monthly Retweets – 327
  • Total Monthly Mentions – 96
  • Top Tweet HERE. 
  • Content: “caption this photo 🌅⬇️ 📸: thewilltochoose on Insta”
  • Engagement Rate: 2.9%

 

Instagram - Visit South Walton 

  • Followers – 56,300
  • Post Impressions – 240,563
  • Total Monthly Engagement – 18,540
  • Total Monthly Organic Reach – 295,982
  • Top Performing Post HERE.
  • Content: “🔴🟠🔥🍎🟥📙🍊⛵ #CaptureTheSunsetWeek 📸: @modusphoto"
  • Reach: 12,492

 

LinkedIn Stats:

  • Followers – 1,479
  • Post Reactions – 244

Visit South Walton:

 

Walton County Tourism: 

  • Top Performing Post HERE. 
  • Content: "🗣 LOCAL BUSINESSES: The annual Perfect in Walton County Awards campaign kicks off next month! Be on the lookout for details coming soon👀"
  • Reactions: 13

 
Don’t forget to tag us:
 
(#SouthWalton and @SouthWalton) in all social media posts! Not only does this improve engagement, but it also allows our social team to stay connected to you and your business' news.  
 
Beach Safety Toolkit and Promotional Items:
 
The safety of Walton County's beachgoers is a priority. In addition to funding the South Walton Fire District's beach lifeguards, the Walton County Tourism Department shares beach safety information in a variety of ways, including beach flags and signs at our beach access points, printed materials (like our beach guides and maps, travel guides, coasters at local restaurants, beach flag magnets, stickers and window clings), beach condition text messages, social media posts, and radio ads.
 
There is a Beach Safety Toolkit page on our website, where partners and local businesses can download a variety of useful information related to beach safety or schedule a delivery or pickup of promo items. 
 
 
If you'd like any printed beach safety materials to share with your guests or customers, please contact Lisa Foster, industry relations specialist, at Lisa@WCFLTourism.com or (850) 333-2728. We can make arrangements for you to pick them up at the Visitor Center, which is open seven days a week, 8 a.m. to 4:30 p.m.

For current beach conditions and flag updates, text "FLAG" to 31279*

*South Walton Beach Conditions: Message and Data Rates May Apply. Periodic Messaging. For help, text HELP, text STOP to end.
 
CONTACT US

Facebook  Twitter  YouTube  0  0

Visit South Walton
25777 US Hwy 331 S | Santa Rosa Beach, FL 32459
VisitSouthWalton.com | (850) 267-1216