Walton County Cookbook:

We are compiling a cookbook showcasing restaurants throughout Walton County. This program is open to any partner who would like to participate. Please submit a recipe visitors can make at home, a clear photo of the dish (ideally a JPG with 300 DPI), a head shot and short bio of the chef to Rebekah Paul at by Friday, June 30. Recipes can include drinks, meals or snacks that represent the destination. Once completed, the cookbook will be available in the Visitor Information Center.

Book>Direct Accommodations Search Engine: 
The Walton County Tourism Department has partnered with Book>Direct to provide accommodation partners with the ability to display real-time rates and availability on If you would like to add or update a rental property listing, please fill out the new partner registration form and email to To view the Book>Direct user interface and its functionality, please visit the STAY page of our website. If you need more information about Book>Direct or signing up as a Walton County accommodations partner, please contact Lisa Foster, industry relations specialist, at or (850) 333-2728.
May Website Stats Users & Page Views: 
  • There were 190,050 pageviews and 108,340 unique users on the website in May. 
  • Users who visited the site in May were mostly female (59.5%), between the ages 35-54 (43.7%), and new visitors (88.9%). 
  • The traffic coming to the website in May mostly came from Organic Search & Social, which combined to account for 58.2% off all traffic coming to the site. 
  • Mobile devices were the primary driver of traffic to the website, making up 73.1% of total sessions. Desktops continued to account for the most engagement in average session duration (1:24), the highest number of pages per session (1.9), and the lowest bounce rate (64.4%).
  • Top Metros: Atlanta, Chicago, Dallas-Ft. Worth, Nashville, and Houston.
  • In May, users from Texas, Georgia, and Florida were responsible for the most sessions.
Most viewed pages:
Online Visitor Guide Data:
  • Travel Guide pageviews were up in May, as they increased by 16.3% from their mark in April. Engagements on the Travel Guide page decreased, with a decline in Average Time on Page (-6.2%), while Bounce Rate (+14.6%) was up. Overall, Bounce Rate was at 68.2%, which is above the targeted 60% goal.
  • In May, there were a total of 244 Visitor Guide requests.
Social in Walton County:
Through our targeted approach, we are able to share the destination’s story and network to specifically targeted markets, while providing informational and inspirational content to motivate future visitation.
Check out some of the highlights from our channels:

 Facebook Stats:

  • Total Followers – 329,221
  • Total Monthly Reach – 4,034,019
  • Total Monthly Engagements – 148,284
  • Total Monthly Post Reactions – 127,350
  • Total Monthly Link Clicks – 381

Visit South Walton:


 Walton County Tourism:


Twitter - Visit South Walton

  • Total Followers – 17,965 (+16)
  • Total Monthly Impressions – 132,461
  • Total Monthly Engagements – 4,624
  • Total Monthly Retweets – 439
  • Total Monthly Mentions – 138
  • Top Tweet –
  • Content: “looking back on the perfect beach day like 👀 📸: orangizeddwelling on Insta”
  • Engagement Rate: 5.96%


Instagram - Visit South Walton 


LinkedIn Stats:

  • Followers – 1,402
  • Post Reactions – 262

Visit South Walton:


Walton County Tourism

Don’t forget to tag us:
(#SouthWalton and @SouthWalton) in all social media posts! Not only does this improve engagement, but it also allows our social team to stay connected to you and your business' news.  
Beach Safety Toolkit and Promotional Items:
The safety of South Walton's beachgoers is a priority. In addition to funding the South Walton Fire District's beach lifeguards, the Walton County Tourism Department shares beach safety information in a variety of ways, including beach flags and signs at our beach access points, printed materials (like our beach guides and maps, specialty travel guides/magazines, coasters at local restaurants, beach flag magnets and window clings), beach condition text messages, social media posts, and radio ads.
We've also created a Beach Safety Toolkit page on our website, where partners and local businesses can download a variety of useful information related to beach safety or schedule a delivery or pickup of promo items. 
If you'd like any printed beach safety materials to share with your guests or customers, please contact Lisa Foster, industry relations specialist, at or (850) 333-2728. We can make arrangements for you to pick them up at the Visitor Center, which is open seven days a week, 8 a.m. to 4:30 p.m.

For current beach conditions and flag updates, text "FLAG" to 31279*

*South Walton Beach Conditions: Message and Data Rates May Apply. Periodic Messaging. For help, text HELP, text STOP to end.

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Visit South Walton
25777 US Hwy 331 S | Santa Rosa Beach, FL 32459 | (850) 267-1216