The goal of the sales team is to generate new business opportunities and build awareness of South Walton as a destination for the meetings and conventions, incentives, weddings, and consumer travel markets. We aim to be a trusted source of information while inspiring group travel to South Walton.


Recently Attended Shows/Events:

  • The VSW Group Sales team attended the following:
    • Sponsored the Georgia Chaper of MPI's montly luncheon in Atlanta (July 20). Two hotel partners attended the event and presented their properties to meeting planners during the event. 


    • Participated in Destination Southeast, July 25-27 in Marco Island. Destination Southeast is a hosted buyer event for top-level, pre-qualified meetings and incentive professionals looking to book business in the Southeast US.



Upcoming Meeting and Leisure Events:

    • The Group Sales team will be participating and exhibiting at the CONNECT Marketplace in Tampa, Aug. 30-Sept. 1. They'll meet with Corporate Association and Specialty meeting planners while showcasing the arts scene in South Walton at their exhibit booth. 



Visitor Center Updates:

For the month of July, the Visitor Center welcomed 1,505 guests and sold $17,079 in merchandise. We offer a convenient in-store pickup option is available through our online store, so visitors or residents who are nearby can place an order online and skip the shipping costs by picking up their merchandise at the Visitor Center. Curbside pickup is also available. 


Merchandise Spotlight: South Walton Playing Cards, Key Rings, Stone Coasters, and Canvas Totes

Whether you're spending quality time with friends and family along our sugar-white beaches or have already headed back home, we've got plenty of South Walton-inspired merchandise to remind you of your favorite beach destination. 

Playing Cards:

Our premium, casino-quality playing cards are sure to bring a bit of South Walton to every hand you play. CLICK HERE to purchase your South Walton playing cards ($6) online. 

Key Ring:

Our hand-sewn keyring is made of nylon and features a custom South Walton ribbon with silver hardware. CLICK HERE to purchase your South Walton keyring ($10) online.

Canvas Tote:

Our heavyweight cotton canvas 2-bottle wine tote features a full-color South Walton logo and has an interior divider and two exterior pockets for all of your carrying needs. It measures 7"x3"x11". CLICK HERE to purchase your canvas tote ($5) online. 

Stone Coasters:

Our lmestone tumbled 4"x4" coasters showcase four different South Walton scenes and they are made of ivory stone with tumbled edges and a semi-smooth, unpolished finish. They feature a cork backing to protect your furniture as well. *This item is only available at our visitor center. 


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Visit South Walton
25777 US Hwy 331 S | Santa Rosa Beach, FL 32459 | (850) 267-1216