The goal of the sales team is to generate new business opportunities and build awareness of South Walton as a destination for the meetings and conventions, incentives, weddings, and consumer travel markets. We aim to be a trusted source of information while inspiring travel to South Walton.


Recently Attended Shows/Events:

  • The VSW Group Sales team attended the following:
    • Prevue Meetings: Innovate! Summit, June 27-29. The team had 30 appointments with meeting planners. 


    • Helms Briscoe Annual Business Conference, June 28-30. The team had a total of 24 appointments at the show.

    • FL Society of Association Executives, June 29 - July 1. 


Upcoming Meeting and Leisure Events:

    • VSW is sponsoring the Georgia Chapter of MPI's Educational and Networking Luncheon, July 20 in Atlanta
    • Destination Southeast, July 25-27 in Marco Island
    • Magic City Wine Festival, Aug. 28 in Birmingham
    • CONNECT Marketplace, Aug. 30 - Sept. 1 in Tampa


Meeting Planner Survey:

The results of our Meeting Planner Survey, conducted by Down & St. Germain Research, are now in! We will be contacting meeting properties toward the end of the month to make appointments with each of you to review the results. The survey results will then be posted on our website. 


Visitor Center Updates:

For the month of May, the Visitor Center welcomed 1,559 guests and sold $14,825 in merchandise. We offer a convenient in-store pickup option is available through our online store, so visitors or residents who are nearby can place an order online and skip the shipping costs by picking up their merchandise at the Visitor Center. Curbside pickup is also available. 


Merchandise Spotlight: Mojo Sportswear Dri-Fit Long-Sleeve Shirt

Whether you're traversing the trails here in South Walton or jogging around the neighborhood back home, these Dri-Fit performance shirts from Walton County's own Mojo Sportswear Company will keep you sweating in style. 


These custom South Walton performance tees showcase the "Find Your Perfect Beach" message on the front and our 16 beach neighborhoods and logo printed on the back. The front and back images are sublimated in the fabric, ensuring long-lasting quality. The shirts are UPF 50+ and made of 100% 4.2 oz. polyester with anti-bacterial treatment. They are available in two colors, Heron Blue and Cherry Blossom. To purchase a performance tee online ($22), CLICK HERE.

Our Mojo Sportswear performance tees are also available in a hooded version, which is available in two colors, Miramar and Arctic. To purchase a hooded performance tee online ($25), CLICK HERE.


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Visit South Walton
25777 US Hwy 331 S | Santa Rosa Beach, FL 32459 | (850) 267-1216