MARKETING
Fall Shows and Sponsorships:
This fall, the Walton County Tourism Department built a new partnership with Food Network New York City Wine & Food Festival and continued its support for the Emeril Lagasse Foundation as the Weekend Presenting Sponsor of the Carnivale du Vin 2022 event. South Walton came to life in New York for attendees with a front porch-themed experiential area, fresh Gulf seafood dishes from Chef Jim Shirley and team of Jim Shirley Enterprises, and branded Corkcicle commuter cups in South Walton bags. Prospective visitors enjoyed learning about the wonderful activities on the beach and beyond, as well as receiving a piece of South Walton to take home.
In New Orleans, the marketing team was accompanied by Chef Dan Vargo of Fine Coastal Cuisine, Artist Fran Adaro, and Mixologist Austin Doiron from NEAT – Alys Beach. Attendees raved over Chef’s Beef Short Rib with Gulf Red Shrimp on a bed of Cheddar cheese grits and loved posing in the photobooth with a beautiful South Walton Sunset as the background.
Co-op Program:
Once again, as an extension of the very successful annual co-op program, the Walton County Tourism Department is offering the opportunity to purchase digital paid media programs throughout the year. Partners, both Bed Tax Collectors and Non-Bed Tax Collectors can select one-month flights on Facebook/Instagram, TripAdvisor, or Programmatic Display, and three-month flights on Hulu. Meetings-eligible partners will be able to select one-month flights on Programmatic Display, Dedicated Emails, and LinkedIn.
Campaigns will begin 5 weeks after the purchase date. This offers partners the opportunity to anticipate a need for additional promotion and purchase it, providing more flexibility. As with the annual program, the Walton County Tourism Department covers at least half the cost of each placement.
This program will be available through the online signup system used for the annual program. Within this system, partners can see all opportunities to purchase as needed and upload the needed assets with ease. This turn-key solution provides a one-stop shop for digital media purchases.
Please visit https://coop.visitsouthwalton.com/ to sign up or sign in, explore the opportunities and purchase today!
Book>Direct Accommodations Search Engine:
The Walton County Tourism Department has partnered with Book>Direct to provide accommodation partners with the ability to display real-time rates and availability on visitsouthwalton.com. If you would like to add or update a rental property listing, please fill out the new partner registration form and email to Lisa@visitsouthwalton.com.
To view the Book>Direct user interface and its functionality, please visit the STAY page of our website. If you need more information about Book>Direct or signing up as a Walton County accommodations partner, please contact Lisa Foster, industry relations specialist, at Lisa@visitsouthwalton.com or (850) 333-2728.
October Website Stats:
Social in South Walton:
Through our targeted approach, we are able to share the destination’s story and network to specifically targeted markets, while providing informational and inspirational content to motivate future visitation.
Check out some of the highlights from our channels:
Facebook:
Don’t forget to tag us (#SouthWalton and @SouthWalton) in all social media posts! Not only does this improve engagement, but it also allows our social team to stay connected to you and your business' news.
Beach Safety Toolkit and Promotional Items:
The safety of South Walton's beachgoers is a priority. In addition to funding the South Walton Fire District's beach lifeguards, the Walton County Tourism Department shares beach safety information in a variety of ways, including beach flags and signs at our beach access points, printed materials (like our beach guides and maps, specialty travel guides/magazines, coasters at local restaurants, beach flag magnets and window clings), beach condition text messages, social media posts, and radio ads.
We've also created a Beach Safety Toolkit page on our website, where partners and local businesses can download a variety of useful information related to beach safety or schedule a delivery or pickup of promo items.
If you'd like any printed beach safety materials to share with your guests or customers, please contact Lisa Foster, industry relations specialist, at Lisa@visitsouthwalton.com or (850) 333-2728. We can make arrangements for you to pick them up at the Visitor Center, which is open seven days a week, 8 a.m. to 5:30 p.m.
*South Walton Beach Conditions: Message and Data Rates May Apply. Periodic Messaging. For help, text HELP, text STOP to end.
Print Publications:
The Walton County Tourism Department is proud to offer a family of publications including VISIT, PERFECT, FOREVER, EXPLORE and SAVOR. CLICK HERE to see online versions of each guide.
We'd love for you to share these free guides with your guests. Please contact Industry Relations Specialist Lisa Foster at Lisa@visitsouthwalton.com or (850) 333-2728 to place an order and make arrangements for either pick up at the Visitor Center or delivery to your office or vacation rental.
CONTACT US |
Visit South Walton 25777 US Hwy 331 S | Santa Rosa Beach, FL 32459 VisitSouthWalton.com | (850) 267-1216 |