SALES + VISITOR CENTER

The goal of the sales team is to generate new business opportunities and build awareness of South Walton as a destination for the meetings and conventions, incentives, weddings, and consumer travel markets. We aim to be a trusted source of information while inspiring group travel to South Walton.

 

Recent Industry Events

 

CONNECT Marketplace, August 8-11 – The Sales and Marketing teams exhibited and participated in this annual event which was in Detroit this year. We set up and hosted a full activation exhibit highlighting Walton County and featuring a local jewelry artist from the destination.

 

 

Attendees made leather and pearl necklaces to take a piece of South Walton home with them in an effort to keep us top of mind. At the same conference, we had 2 tracks of appointments; Corporate and Association, which resulted in a total of 60 one-on-one appointments with meeting planners to promote Walton County as a meetings destination. So far, 6 RFP’s have been generated from this event.

 

Smart Meetings National 3-day Experience in Nashville, August 28-31 – This event consists of networking, education, and most importantly, one-on-one appointments with qualified meeting planners. We had approximately 20 appointments.

 

 

 

Florida Society of Association Executives Meeting Planner Roundtable, August 31 – We sponsored this event that was exclusively for meeting planners. 29 planners attended. Meeting partners were invited to join and 4 participated. We had approximately 10 minutes of stage time to present both South Walton and each meetings property in attendance.

 

 

 

 

Upcoming Industry Events

 

• Destination Southeast, September 11-14
• Sponsoring EduCon produced by the North Florida Chapter of MPI, September 16
• Luxury Meetings, September 19-21, Atlanta and Charlotte

 

Visitor Center Updates:

For the month of August, the Visitor Center welcomed 1,340 guests and sold $16,428 in merchandise. 

 

Merchandise Spotlight: “Get Busy Relaxing” Tees

With the summer season winding down, our new "Get Busy Relaxing" tees are the perfect accessory for a day on the beach, a walk along the Timpoochee Trail or lounging on the couch at home.

These Comfort Colors Short-sleeve Unisex Tees feature with our new "Get Busy Relaxing" Adirondack Chair & Bicycle designs.

They are 100% pre-shrunk cotton with our South Walton logo on the front left chest and our "Get Busy Relaxing" design on the back. Our 16 beach neighborhoods and our towns of Freeport, DeFuniak Springs, and Paxton are included in the artwork. 

Both designs are available in Small-3XL in Navy, Royal Caribe, Blue Jean, and Crunchberry. 

Our "Get Busy Relaxing" tees are available online for $10 and can be purchased by clicking here.

CONTACT US

Visit South Walton 25777 US Hwy 331 S | Santa Rosa Beach, FL 32459 VisitSouthWalton.com | (850) 267-1216