SALES + VISITOR CENTER
The goal of the sales team is to generate new business opportunities and build awareness of South Walton as a destination for the meetings and conventions, incentives, weddings, and consumer travel markets. We aim to be a trusted source of information while inspiring group travel to South Walton.
Recent Industry Events:
- Southeast Tourism Society's Group Sales Symposium, Nov. 20-Dec. 2.
- The group sales symposium is an educational and networking event for all meetings/convention sales professionals: attendees include destination marketing organization group sales teams, hotel and lodging sales professionals, and group attractions, event facilities, and conference center sales associates. Colleagues come together for sessions with industry experts and peers in various interactive formats to discuss new trends, tactics, and technology for improving meetings business and group market recruitment and production.
- American Express Meetings and Events INTER[action], Dec. 14-17
- INTER[action] brings together the global team from American Express Meetings & Events and suppliers for three days of meetings, networking, and celebrations.
Upcoming Events:
- Florida Encounter, Jan. 24-26
- Meeting Planner FAM Trip, Feb. 3-6
- Currently, we have seven meeting planners confirmed with a goal of 10. We will spend two days introducing them to accommodations, activities, and food and beverage options in South Walton.
Visitor Center Updates:
For the month of December, the Visitor Center welcomed 1,074 guests and sold $10,167 in merchandise. We offer a convenient in-store pickup option is available through our online store, so visitors or residents who are nearby can place an order online and skip the shipping costs by picking up their merchandise at the Visitor Center. Curbside pickup is also available.
New VBA Manager:
The Walton County Tourism Department officially welcomed Donna DonFrancesco (pictured below) to our team as Beach Ambassador Manager. Donna comes to us with extensive beach ambassador experience having served as a Seasonal Beach Ambassador in 2020 and 2021 as well as one of the (30) original Volunteer Beach Ambassadors in 2016 (and every year since) under Laurie Reichenbach’s direction.
Laurie founded the Volunteer Beach Ambassador Program in 2016 and has served as Director of that program from 2016-2021. Laurie also served as Lead Beach Ambassador for Walton County from Jan. 2020-Dec. 2021. Laurie’s last day was Dec. 3, and she has turned the reins over to Donna to continue the Beach Ambassador Program. We appreciate all Laurie has done for this County and look forward to working with Donna and her team.
To learn more about these programs, CLICK HERE.
Merchandise Spotlight: Comfort Colors Unisex Long-Sleeve Tee
With the temperatures starting to cool down a bit, our Comfort Colors unisex long-sleeve tee is the perfect choice for that early morning or late afternoon stroll along our sugar-white sand beaches.
Comfort Colors Unisex Long-Sleeve Tee:
Our Comfort Colors Unisex Long-Sleeve tees have South Walton's 16 beach neighborhoods screen printed on the back and "Find Your Perfect Beach" screen printed on the front.
These tees are 100% pre-shrunk, ring-spun cotton and they are made of soft-washed, garment-dyed fabric. They are pictured below in Chalky Mint and Flo Blue.
To purchase your Comfort Colors Unisex Long-Sleeve tee ($15) online, CLICK HERE.
| CONTACT US |
     Visit South Walton 25777 US Hwy 331 S | Santa Rosa Beach, FL 32459 VisitSouthWalton.com | (850) 267-1216 |