MARKETING
Visit South Walton is committed to supporting local tourist-facing businesses and we have again created robust cooperative advertising opportunities as a cost-effective outlet to help extend partners' marketing message in partnership with the South Walton brand. To learn more about the program, click here.
Any questions related to the Co-Op Advertising program may be directed to Courtney Wimmert, Creative Marketing Manager, at Courtney@visitsouthwalton.com or (850) 267-1216.
Virtual Beach Vibes:
Guests can enjoy a bit of the South Walton from their own homes, thanks to our Virtual Beach Vibes series. Utilizing South Walton’s social media channels, this series showcases South Walton partners (including musicians, artists, chefs and accommodation partners), and provides an opportunity for fans around the country to join the South Walton community, even before they arrive.
Our Virtual Beach Vibes series has received more than 19 million impressions on Facebook, and more than 7 million impressions on Instagram. During South Walton's beach closure, our “South Walton Cares” video explained the closure and reminded our visitors that we would be waiting for them when it was safe to return. That video was seen more than 1.3 million times across various platforms.
Want to learn more? Check out our Virtual Beach Vibes page.
Interested in getting involved? Reach out to Catie Feeney, our social media specialist, at Catie@visitsouthwalton.com.
COVID-19 Response:
In response to COVID-19, South Walton has taken steps to adjust its marketing strategy. Currently, we’re focused on keeping potential visitors up to date on businesses and any applicable regulations related to COVID-19, including steps taken to ensure visitor and resident safety.
For those in market already, our focus is on how they can help keep our community safe, as well as information on local businesses that are offering adjusted services and are open for business.
As we continue to navigate through these quickly changing circumstances, we will continue to help keep South Walton top of mind with our guests by providing up-to-date information, virtual experiences and opportunities to help South Walton employees and businesses.
COVID-19 Travel Updates Page Stats:
The main VSW COVID-19 Travel Updates page launched on March 18 and has seen 116,631 Page Views (March-May), 88,374 of which were unique Page Views, meaning the page was viewed 28,257 times by users returning to the page for another reference. Twenty percent of this traffic originated from Organic Search. Users spent an average time of 1:43 on the page. Specific sub pages include:
April Website Stats:
Print Publications:
Visit South Walton is proud to offer a family of publications including: VISIT, STAY, PERFECT, FOREVER, EXPLORE and SAVOR.
We'd love for you to share these free guides with your guests. We've lifted the limit on the number of guides we can now distribute. Contact Industry Relations Specialist Lisa Foster at Lisa@visitsouthwalton.com for more information.
Beach Flag Magnets:
VSW beach flag magnets are available in the Visitor Center for pickup. The Visitor Center is open seven days a week, 9 a.m. to 3:30 p.m. Please contact Lisa Foster, industry relations specialist at Lisa@visitsouthwalton.com for more information.
BookDirect Accommodations Search Engine:
Visit South Walton has partnered with BookDirect to provide accommodation partners with the ability to display real-time rates and availability on visitsouthwalton.com. Our Partner Extranet does not sync with the BookDirect platform at this time. Please email Haley@visitsouthwalton.com to add or update a rental property listing.
To view the BookDirect user interface and its functionality, please visit the stay page of our website. If you need more information about BookDirect or signing up as a South Walton partner, please contact Lisa Foster, industry relations specialist, at Lisa@visitsouthwalton.com or (850) 333-2728.
Highlight your Special Events on the Visit South Walton Website:
There’s always something going on in South Walton. Beyond the sugar-white sand beach and turquoise water, endless events await. From wine tastings to art walks, farmers markets to half marathons, there’s never a dull moment. Check out our events page to browse the latest happenings or submit your own event to our calendar.
CONTACT US |
Visit South Walton 25777 US Hwy 331 S | Santa Rosa Beach, FL 32459 VisitSouthWalton.com | (850) 267-1216 |