• The number of sessions on the website increased in March (+5.9%).
• There were 183,441 pageviews and 98,713 unique users on the website in March. 
• Users who visited the site in March were mostly female (59.4%), between the ages 35-54 (42.1%), and new visitors (88.3%). 
• The traffic coming to the website in March mostly came from Organic Search and Social, which combined to account for 56.9% off all traffic coming to the site. Paid Search, Direct, Display and Referral were also strong contributors, accounting for an additional 41.3% of the site’s traffic in March.

• Consistent with previous months, mobile devices were the primary driver of traffic to the website, making up 71.5% of total sessions.
• Desktops continued to account for the most engagement in average session duration (1:41), the highest number of pages per session (2.2), and the lowest bounce rate (58.3%).

• Top Metros: Atlanta, Chicago, Dallas-Ft. Worth, Nashville, and Panama City.
• In March, users from Texas, Georgia, and Florida were responsible for the most sessions.

• The most viewed pages on the site in March, after the Home page, were the Miramar Beach neighborhood page, the Beach Safety page, and the Rosemary Beach neighborhood page.
• Of the top 10 most viewed pages, the Beach Safety page (2:57) and the Beach and Bay Access page (1:57) had the longest average time on page.

• Travel Guide pageviews were up slightly in March, as they increased by 2.4% from their mark in February. Engagements on the Travel Guide page were down as Average Time on Page (-16.5%) was down, while Bounce Rate (+2.0%). Overall, Bounce Rate was at 62.3%, which is just above the targeted 60% goal.
• In March, there were a total of 289 Visitor Guide requests, which is 17 less than there were in February.

 Facebook Stats:

• Total Followers – 329,094 
• Total Monthly Reach – 4,029,711
• Total Monthly Engagements – 147,977
• Total Monthly Post Reactions – 127,081
• Total Monthly Link Clicks – 336

Visit South Walton Top Performing Post:

• https://www.facebook.com/photo.php?fbid=597913399038119&set=a.244493667713429&type=3
• Content: “📍Heaven on Earth 📸: @rb_bluedoorcottage on Instagram”
• Impressions: 361,219

 Walton County Tourism Top Performing Post:

• https://www.facebook.com/photo.php?fbid=166128916391239&set=a.122060530798078&type=3
• Content: “ 🚧Exciting news! 🚧 Beach Operations has completed reconstruction of the pedestrian bridge on the multi-use path along Highway 30A near Van R. Butler Elementary School, and it’s again open for use by nearby students, residents and visitors! Learn more: Visit South Walton, FL ”
• Impressions: 117

Twitter - Visit South Walton

• Total Followers – 17,951 (+18)
• Total Monthly Impressions – 100,451
• Total Monthly Engagements – 3,153
• Total Monthly Retweets – 300
• Total Monthly Mentions – 94
• Top Tweet – https://twitter.com/SouthWalton/status/1643388093335052293
• Content: “watching sunsets > watching @netflix 😉🌅Visit South Walton, FL - The Official South Walton Tourism Site 📸: designloftindenver on Insta”
• Engagement Rate: 1.89%

Instagram - Visit South Walton 

• Followers – 55,217 
• Post Impressions – 239,978
• Total Monthly Engagement – 17,872
• Total Monthly Organic Reach – 257,748
• Top Performing Post – https://www.instagram.com/p/CrRGljQN79m/
• Content: “If anyone needs us, we’ll just be staring at this view 🤩 📸: @alysbeach”
• Reach: 28,375

LinkedIn Stats:

• Followers – 1,365
• Post Reactions – 164

Visit South Walton Top Performing Post:

• https://www.linkedin.com/feed/update/urn:li:activity:7050135601831964672/
• Content: “A Good Friday in #SouthWalton 🤍📸: @karliwillisphoto on Instagram”
• Reactions: 20
• Screenshot from LinkedIn: Attached

Walton County Tourism Top Performing Post: 

• Walton County Tourism on LinkedIn: #waltoncounty
• Content: “From food festivals to live music and everything in between, there's always something fun happening in #WaltonCounty! Check out upcoming events: Events in South Walton, FL Submit your event: Submit your Event ”
• Reactions: 2

April Web Stats

Users & Page Views: 

• The number of sessions on the website decreased in April (-1.4%).
• There were 172,614 pageviews and 99,982 unique users on the website in April. 
• Users who visited the site in April were mostly female (58.6%), between the ages 35-54 (42.5%), and new visitors (89.6%). When compared to March, new visitors increased by 1.2% while returning visitors saw a 11.9% decrease.
• The traffic coming to the website in April mostly came from Organic Search, Social, Display, and Paid Search which combined to account for 80.4% off all traffic coming to the site. 
• Three of the eight traffic sources increased in April, with Video (+561%), Display (+61.2%), and Paid Search (+12.9%) being the three sources that increased.

Devices:

• Mobile devices were the primary driver of traffic to the website, making up 72.8% of total sessions. Desktops continued to account for the most engagement in average session duration (1:20), the highest number of pages per session (1.9), and the lowest bounce rate (66.3%).

Geography:

• Top Metros: Atlanta, Chicago, Dallas-Ft. Worth, Houston, and Nashville.
• In April, users from Texas, Georgia, and Florida were responsible for the most sessions.

Most viewed pages:

• The most viewed pages on the site in April, after the Home page, were the Beach Safety page (+7.5%), the Miramar Beach neighborhood page (-20.3%), and the Spring Events page (+299%).
• Of the top 10 most viewed pages, the Beach Safety page (3:43) and the Beach and Bay Access page (2:10) had the longest average time on page.

Online Visitor Guide Data:

• • Travel Guide pageviews were down in April, as they decreased by 14.8% from their mark in March. Engagements on the Travel Guide page were up as Average Time on Page (+20.8%) was up, while Bounce Rate (-4.5%) was down. Overall, Bounce Rate was at 59.5%, which is just below the targeted 60% goal.
  • In April, there were a total of 254 Visitor Guide requests, which is 45 less than there were in March.

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